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    <loc>https://www.ltrl.life/creative-process</loc>
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    <lastmod>2023-09-18</lastmod>
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      <image:title>Creative Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1659370637328-PO18YR73N63KFSVPJKRU/unsplash-image-8mikJ83LmSQ.jpg</image:loc>
      <image:title>Creative Process - just enough of this</image:title>
      <image:caption>(finding new patterns and connections in data)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1659447395855-IXOHBPKNYZQAC3TKW9IE/L1050420%2B-%2BEngineering%2Bjam.jpg</image:loc>
      <image:title>Creative Process - plenty of this</image:title>
      <image:caption>(insight gathering from front-line and end-users)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1659370385532-9HX3UPGW8T7J4CRF22SC/unsplash-image-ftCWdZOFZqo.jpg</image:loc>
      <image:title>Creative Process - non of this</image:title>
      <image:caption>(business as usual meetings)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/e7273c75-85c7-4e3b-98c4-c96bd0a2e2ef/The+LTRL+Room+photo+-+L1050320.jpg</image:loc>
      <image:title>Creative Process - mostly this</image:title>
      <image:caption>(seeing and deeply understanding the big picture)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1659371546050-WBIWFCY8IUEW6FP26IEJ/000011560021+compressed+v2.jpg</image:loc>
      <image:title>Creative Process - a lot of this</image:title>
      <image:caption>(meaningful conversations with those impacted)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Creative Process - very little of this</image:title>
      <image:caption>(conventional tools and existing ways of thinking &amp; working)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Creative Process</image:title>
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  <url>
    <loc>https://www.ltrl.life/home</loc>
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    <priority>1.0</priority>
    <lastmod>2024-10-16</lastmod>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1654878542323-HLQ2HCQZ4JZIE44BN0VR/unsplash-image-lFv0V3_2H6s.jpg</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1659363295227-5A0GGYZZRHMGADP9QOFZ/000011560013%252Bcompressedv2.jpg</image:loc>
      <image:title>Home</image:title>
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  <url>
    <loc>https://www.ltrl.life/btcasestudy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1528154350003-5QJYFX2YKFTI1ZXIFJ3M/The_Lateral_Room_TM.png</image:loc>
      <image:title>BT Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1528755358972-9NO2WOVTPE3K81CIWZEA/Results+Year+1.png</image:loc>
      <image:title>BT Case Study</image:title>
      <image:caption>Data source: BT Group plc Annual Reports 2017 &amp; 2018 (www.btplc.com/Sharesandperformance) "NPS shows the cumulative movement in our customers' perception of BT since April 2016"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1528755389265-E7UA1J5AXMBX31SQNM4A/Results+Year+2.png</image:loc>
      <image:title>BT Case Study</image:title>
      <image:caption>Data source: BT Group plc Annual Reports 2017 &amp; 2018 (www.btplc.com/Sharesandperformance) "NPS shows the cumulative movement in our customers' perception of BT since April 2016"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1528992230034-TNT85IQ4XC24KH72199M/The+LTRL+Room+photo+-+L1050320BW.jpg</image:loc>
      <image:title>BT Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1659363295227-5A0GGYZZRHMGADP9QOFZ/000011560013%252Bcompressedv2.jpg</image:loc>
      <image:title>BT Case Study</image:title>
    </image:image>
    <image:image>
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      <image:title>BT Case Study</image:title>
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  <url>
    <loc>https://www.ltrl.life/journey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/dd901919-6a82-424b-9225-73eef7e2eb43/test.png</image:loc>
      <image:title>Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/3831f6fb-b37d-4b40-9915-6c04c2a70b97/Dissonance.png</image:loc>
      <image:title>Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1656951333954-TYB4EOMAVL14G1U95PAS/action.jpg</image:loc>
      <image:title>Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1656951295625-VXR8LO3DWHOOQ4CRHROQ/clarity.jpg</image:loc>
      <image:title>Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/5dd463e9-a60c-487a-89b6-4435d08ac1a9/Dissonance-Clarity.png</image:loc>
      <image:title>Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1654878542323-HLQ2HCQZ4JZIE44BN0VR/unsplash-image-lFv0V3_2H6s.jpg</image:loc>
      <image:title>Journey</image:title>
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  <url>
    <loc>https://www.ltrl.life/results</loc>
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    <priority>0.75</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/cd3be083-9372-40b8-b692-5d5cba193ea2/Case+Studies+-+BT+BPS+images.jpg</image:loc>
      <image:title>Results</image:title>
      <image:caption>Data available in BT Group plc investor meeting slide packs and annual reports.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/b914f8fc-6b66-4e2d-b4a5-87f9cce623fa/BT+BPS+results.jpg</image:loc>
      <image:title>Results</image:title>
      <image:caption>BT "Business and Public Sector" customer facing unit; serving 1.2m customers. They wanted their customer experience to be the best in market. They achieved Transformational results.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1528157274604-53E05INEVC0TQSH938G5/Picture7.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1528974259864-69DZYAU3128SJLJW6NA5/BT+TSO+site+photo.jpg</image:loc>
      <image:title>Results - Revised KPI service book with a more customer focus</image:title>
      <image:caption>Insight gathering workshop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ltrl.life/econsult</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1527844099575-UBNZKAPSN3EOPP77T3KE/image-asset.png</image:loc>
      <image:title>Econsult</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1527844044361-KAUY42RDKJ7NKCEBTZM8/Picture3.png</image:loc>
      <image:title>Econsult</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1527844299418-7ZIYW3SGSK80T2U3PHCD/Picture1.png</image:loc>
      <image:title>Econsult</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1527844274162-GOORMGXARKL9WYUW02RB/Picture4.png</image:loc>
      <image:title>Econsult</image:title>
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  <url>
    <loc>https://www.ltrl.life/help</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-21</lastmod>
  </url>
  <url>
    <loc>https://www.ltrl.life/how-might-we-help</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1528992947904-M0PB1D0XZ97F9962WXNV/The+LTRL+Room+photo+-+L1050320infra.jpg</image:loc>
      <image:title>How might we help?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1528752923267-LAT1B0YX8UPYOYYP0C8R/Picture6.png</image:loc>
      <image:title>How might we help?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1528993193871-1KXRAKCKYPOKPJ1R6A76/L1050420.JPG</image:loc>
      <image:title>How might we help?</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1528993413527-VJ86RJ40I2XVNEIC9KPL/site1.jpg</image:loc>
      <image:title>How might we help?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ltrl.life/questions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0d3ef112b13f38032fcabf/1528723502490-PM7IN18XIPGAHLHHST0T/transformation+curve.png</image:loc>
      <image:title>Q&amp;A</image:title>
      <image:caption>The power of people to create transformational change</image:caption>
    </image:image>
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